Company Overview
Blatchford is a global medical devices company with approximately 900 employees across the UK, EMEA and North America.
With teams spread across multiple regions and roles, Blatchford needed a more effective way to keep employees informed, engaged and connected across the organisation. Existing communication channels often led to information overload, fragmented messaging, or delays in getting updates to employees.
To create a more connected and collaborative workforce, Blatchford introduced Workvivo as its central employee communication and engagement platform.
Situation Overview
As a globally distributed organisation, Blatchford faced several common internal communications challenges:
While Workvivo provided the technology foundation, long-term success depended on driving adoption, embedding new communication behaviours, and maintaining engagement over time.
With employees working across multiple countries and locations, Blatchford needed a central hub that could unite communications, culture and engagement in one accessible platform.
Traditional communication channels were making it harder to share frequent updates without overwhelming employees. The business wanted a more engaging and accessible alternative.
Successful adoption is about more than onboarding. Blatchford needed to ensure employees continued returning to the platform and actively participating over time.
Cocentric partnered with Blatchford to launch and optimise Workvivo, helping the organisation establish a strong foundation for long-term success.
A structured onboarding programme ensured employees were successfully activated from the outset, resulting in 94% employee onboarding.
This created a critical mass of users from day one and provided the foundation for sustainable engagement.
Cocentric helped shape a communication approach focused on regular, relevant and engaging content. This resulted in an average of 48 posts a week.
The consistent flow of content ensured employees remained connected to business updates, people stories and organisational initiatives.
Workvivo became more than a broadcasting channel. Employees actively participated through comments, reactions and conversations, creating a more social communication culture.
Engagement levels included:
Ongoing analytics and platform health checks helped Blatchford continually refine its approach by:
"Workvivo allows smaller, and more regular updates than our other channels. Our people feel more connected to the business and to each other but without having an overloaded inbox or needing to wait until All Hands meeting for own-department updates. The powerful search function is also pretty fantastic."
Sarah Lambert
Former Internal Communications Manager, Blatchford
Workvivo has become a highly adopted communication and engagement platform that continues to deliver value well beyond launch.
Blatchford has reduced its reliance on email and traditional top-down communications while creating a more connected and engaged workforce.
Employees now receive more frequent, accessible updates and have greater visibility into what is happening across the organisation. The platform also provides opportunities for recognition, interaction and knowledge sharing that were previously more difficult to achieve.
Peak engagement moments have generated up to 253 reactions and 31 comments on individual posts, demonstrating strong employee participation across the business.
To learn more about how we can help your business achieve similar success, explore our case studies or get in touch for a consultation.
Platform: Workvivo
Services: Change Management, Needs Assessment, Technical Deployment, Adoption