The Challenge
Ineffective Internal Communications
Rare Restaurants operates a unique selection of the UK's most innovative hospitality brands, including Gaucho and M. The group has over 1,000 staff members and 22 sites, including 14 in London and eight more in cities across the UK.
Rare Restaurants’ aim was to increase the speed and offering of its internal communication. To do this, the group deployed Workvivo to help employees communicate more effectively and develop an online community where teams from all sites, including the Head Office, can interact quickly and easily.
The Innovation
Adopting Workvivo for Enhanced Employee Engagement
To address these challenges, Rare Restaurants embarked on a transformative journey with the adoption of Workvivo, a leading communications platform. Understanding the importance of a seamless transition, Rare Restaurants partnered with Cocentric to develop a tailored deployment strategy for Workvivo. Impressively, they managed to launch the platform in less than two weeks, demonstrating their commitment to improving internal communications swiftly and effectively.
This rapid deployment allowed Rare Restaurants to immediately begin reaping the benefits of enhanced connectivity and streamlined communication. Workvivo's market-leading mobile experience and personalised news feed ensured that every staff member received updates relevant to their roles, fostering greater employee engagement and improving the overall employee experience.
The Cocentric team Has been fantastic, guiding us clearly through all the necessary first steps. Their constant positive support ensured smooth communication and a deep understanding of our ways of working.
The team's analytical skills, adaptability, and commitment to understanding our business made sure we got the maximum benefit, leading to a successful launch.
Oli – Head of People @ Rare Restaurants
The Result
Remarkable Employee Engagement and a Stronger Company Culture
The initial results of implementing Workvivo were nothing short of remarkable: within the first week, Rare Restaurants achieved a 74% account activation rate, indicating a high level of enthusiasm and buy-in from the teams. As Rare Restaurants continues to evolve, the ongoing use of Workvivo is expected to play a pivotal role in amplifying its unique brands across all outlets. The platform's ability to centralise information and facilitate two-way communication has already demonstrated its value in boosting employee engagement and sharing both critical information and moments of success and meaningful messaging.
The high initial uptake from the leaders and executive members sets a positive precedent, encouraging widespread adoption and amplifying the strong company culture. This enhanced communication framework not only supports immediate operational needs but also positions Rare Restaurants for future success by ensuring that every team member feels heard and connected.
Rare Restaurants and Workvivo's success story highlights the profound impact a dedicated communications platform can have on internal communications, employee engagement, and company culture. By centralising information and fostering two-way communication, Rare Restaurants has significantly enhanced its team member experience, ensuring that all voices are heard and valued.
The swift and strategic deployment of Workvivo, coupled with the enthusiastic adoption by the workforce, underscores the platform's effectiveness in transforming the way employees connect and engage. As Rare Restaurants continues to grow and evolve, the ongoing partnership with Workvivo will undoubtedly support its mission to maintain a connected, informed, and engaged team across all locations.
Together, the team not only delivered great results but also made the entire experience enjoyable with plenty of laughs along the way.
